The 5 Email Flows Every Online Store Should Set Up First (2026)
Welcome, abandoned cart, browse abandonment, post-purchase and win-back: what each flow does, when it sends and what to write in it.
Read the article
pioneers / agency
Book a call
Hi, we're Pioneers. A full-service digital marketing agency.
App developers, website designers, email marketers, social media marketers, SEO experts and AI automation experts on one team. We build what your business runs on, bring the right people to it and automate the follow-up that keeps them coming back.
We pick the tools that fit your business, not the ones we happen to like
Most businesses don't have a marketing problem. They have a connection problem. The app, the website, the emails, the socials, the search rankings and the automations are built by different people who never talk. So the customer gets lost in between. We put every channel on one team with one plan, so each one sends the same customer to the same next step.
Pick a service to see the projects behind it. Each case study shows the problem, what we built and what it does for the business.
A US rental-protection platform with two audiences: landlords who want their rent guaranteed and renters who want to build credit. We built the platform with a clear path for each audience, a free Risk Report that captures landlord leads and a blog on rental law and compliance.
One system that brings a small business's website, CRM, calendar, follow-up and social presence together, set up with the owner, not just handed over. We built the platform that ties nine moving parts together and the site that explains it, with a product video up top and a clear path to booking a call.
A members' library where insiders share practical know-how, so everyone else can skip the costly trial and error. We built the hot tips wall, tip of the day, video tips, voting and category browsing, with a member log-in to read tips in full.
We are writing up our latest website projects. Book a call and we will walk you through live sites we have designed and built.
Our email case studies are on the way. On a call we can show you real welcome, abandoned-cart and launch sequences we have built.
Instagram posts for Kaylyn Johnson's Daily Gold, a gold jewellery brand made for everyday wear. We paired warm close-up product photos with a soft framed overlay and short, personal lines like "Close to your heart, every day", so the feed feels calm, intimate and unmistakably on brand.
Educational Instagram carousels for Erica Sainsbury, whose wellness work centres on body awareness and self-listening. Editorial serif headlines, an earthy olive and sand palette and highlighted key lines turn a long, reflective idea into slides people swipe through and save.
SEO case studies are coming soon. Book a call and we will show you ranking and traffic reports from current clients.
AI automation case studies are on the way. Book a call and we will show you live workflows that qualify leads, answer customers and update CRMs without anyone lifting a finger.
No hand-offs to strangers. The specialists you meet on the first call are the people who plan, build and run your marketing.
The team is led by Adebayo Popoola (ad-uh-BY-oh), known to everyone as Brainfield, who also heads our website design work.
Pioneers started with a simple frustration: businesses were paying six different freelancers who never spoke to each other, and wondering why nothing added up.
So we brought app developers, website designers, email marketers, social media marketers, SEO experts and AI automation experts into one agency, working from one brief and one set of numbers.
You get a dedicated project lead, a clear plan and a team that treats your growth like their own.
Remote-first team
Adebayo PopoolaTeam lead · Website Design Lead
The team is online now. Expect a reply today.
Real people, not a faceless agency. Hover a photo to bring it to life and see the name each of us actually answers to.
Team lead"Brainfield"
"Joe"
"Ola-Shine"
"Sky"
"Joel"Each discipline has its own specialists. On your project they work from one brief, one timeline and one report.
Apps your customers keep on their home screen, from first wireframe to App Store and Google Play approval.
Websites planned around what buyers need to know, designed to convert and built so your team can edit them.
Welcome flows, abandoned-cart sequences and newsletters that bring customers back without more ad spend.
Content calendars, short-form video, community management and paid campaigns on the platforms your buyers use.
Site audits, keyword plans, content and local SEO that put you on Google and in AI answers.
Workflows, AI chatbots and agents that capture leads, answer customers and keep your CRM up to date around the clock.
One person who owns your timeline, joins every call and makes sure all six teams pull in the same direction.
The graphics, videos and copy that every channel needs, kept on-brand from the app icon to the newsletter.
Most businesses hire a developer for the app, a designer for the site, a freelancer for emails and someone else for socials. We do all of it, so nothing falls through the gaps.
Mobile apps your customers keep on their home screen, designed, built and launched on the App Store and Google Play.
A website planned around what your buyers need to know, designed to convert and built so your team can update it.
Welcome flows, abandoned-cart sequences and campaigns that turn one-time buyers into repeat customers.
Content calendars, short-form video and paid campaigns that grow an audience who actually buys.
Get found on Google and in AI answers with technical fixes, content and local SEO that build month after month.
Automations and AI assistants that qualify leads, reply to customers, book calls and update your CRM, so your team stops doing busywork.
All six teams on one monthly plan, with one report that shows what each channel brought in.
A clear four-step process with a check-in at every stage. You always know what's happening and what comes next.
A call about your business, your customers and what isn't working. We audit your app, site, emails, socials, rankings and manual busywork.
One growth plan across every channel: app flows, sitemap, email journeys, content calendar, keyword targets and the tasks worth automating.
Design, development, copy and content, with live preview links you can click through and comment on.
Campaigns, posts and SEO run every month, with one plain-English report on what worked and what's next.
We work with businesses in the UK, the US, Canada and Australia. Here's what that looks like where you are.
Our working day matches yours almost hour for hour, so calls and replies happen the same day.
Marketing for UK businesses USShared mornings for calls, and work moves forward while you're offline. Clients include RentGuardus in Plano, Texas.
Marketing for US businesses CAYour morning overlaps our afternoon, which is plenty for a weekly check-in and quick approvals.
Marketing for Canadian businesses AUYour evening overlaps our morning for calls, and most of the work moves forward while you sleep, so you wake up to progress.
Marketing for Australian businessesFounders we've worked with, on camera and unscripted. Click to watch with sound.
Add a short quote from a happy client here: what Pioneers delivered, how it felt to work together and what changed for their business afterwards.Client name · Client review
Practical articles on apps, websites, email, social and SEO, written from the projects we work on every week. All articles
Welcome, abandoned cart, browse abandonment, post-purchase and win-back: what each flow does, when it sends and what to write in it.
Read the articleCost, speed, performance and hiring compared in plain English, so you can pick the right framework before you spend a single dollar.
Read the articleWhat ChatGPT, Gemini and Google's AI Overviews look for when they recommend a business, and the changes you can make to your site this week.
Read the articleThe things people usually ask on our first call. If yours isn't here, ask us directly.
Message us on WhatsAppNo. Plenty of clients start with one service, like a new website or an email setup, and add more later. The advantage of one agency is that when you do add a channel, it already fits with everything else.
It depends on what you need. After a free call we send a fixed quote with a clear scope, so there are no surprise invoices. Ongoing marketing runs on a monthly retainer you can pause or change.
A landing page takes about a week. A full website usually takes three to six weeks. A first version of an app usually takes eight to twelve weeks. You get a week-by-week timeline before we start.
Most repetitive work that follows the same steps: capturing and qualifying leads, replying to common questions, booking calls, sending follow-ups, updating your CRM and creating reports. We start with the tasks that cost your team the most hours each week.
A dedicated project lead who knows your business and joins every call. They coordinate the developers, designers and marketers behind the scenes, so you never have to chase five people.
Yes. Your domain, code, app store listings, email lists and social accounts are set up in your name. If we ever stop working together, everything stays with you.
You get a short monthly report covering traffic, rankings, email revenue, social growth and app installs, with what we'll change next month. No jargon, no vanity metrics.
Book a free 30-minute call. We'll look at your website, socials and emails together and you'll leave with three clear things to fix, whether you hire us or not.
No pitch deck. No pressure. Replies within a few hours on weekdays.